A tribute to traditional craftmanship
BoYa story begins in 2009 whilst discovering the Fouta in Tunisia, this traditional square piece of light cotton, so practical to use at the beach. With 4 children, aged 2 to 11, nothing beats it!
Juggling between motherhood and her entrepreneurship, BoYa becomes a distributor of this elegant, multi-purpose and customisable piece of fabric which soon becomes a fashionable hit in Europe! This marks the beginning of a long family adventure with the support of Mr BoYa and the little ones!
Boya develops strong ties with Tunisian artisans who work with the highest quality cotton
Throughout new horizons, Mr BoYa’s travels take us to Singapore in 2011 and allow us to add the Kikoy and the Ikat towel to our collection. The online shop soon launches in the Summer of 2012 and reaches individuals, professionals and hotels.
Please note that we can customise all items with your company logo.
Bring ancestral traditions back to life
Every country’s craftmanship represents its identity throughout the world. We combine savoir-faire and design to revive these ancestral textiles. Similarly for the Wax fabric from Africa, we like to combine it with modern material for our cushion covers and give a colourful twist to our homes. We also use this beautiful fabric to enhance our look with our collection of handy pouches that make a trendy clutch bag or perfect make-up bag.
Ethical textile is the core of BoYa’s beliefs
Traditional textile techniques tell the story of artisans who created them and help us understand the culture they live in. We found appropriate to socially support several charities and associations from countries we found ourselves living in.
BoYa handpicks each fabric, and each tells a story
Fabric sourced in Tunisia
Fouta is a piece of thin woven loincloth that is originally worn wrapped around the waist to go to the hammam, especially in Northern Africa.
Tissu sourced in Kenya, then India
The kikoy comes from Kenya and means loincloth.
This traditional Swhahili fabric was originally worn by fishermen. It is now lined with a very thin terry layer and has a small handy closed pocket that makes a perfect hiding place.
Tissu sourced in India
Tissu sourced in Senegal and Ivory Coast
Wax is a cotton fabric, printed on both sides thanks to a waxing process, from which it derives its name. Although wax fabric is strongly linked to Africa, its origins could be Indonesian. The most complexe action during the waxing process is to apply the hot liquid wax onto the cotton fabric which has to be evenly coated on both sides in order to protect the colours and keep the radiance of the dye, in the same quality, process which is inspired by the Indonesian Batik.
The wax patterns are very diverse. In Africa, they actually form a proper language for women.
BoYa uses two different qualities of wax, which explains the difference in price between Wax item. and Superwax items.
The Beach Towel
Care and quality
The more you wash the fouta, the more supple and absorbant it becomes
The colour does not run if you machine wash your fouta at 30° and it gets dry very quickly. We advise you to wash your fouta three times before using its first use.
Please note that any small variation in size and colour are not considered defective but are a mark of authenticity, each item being truly unique.