BoYa story

A tribute to traditional craftmanship

BoYa story begins in 2009 whilst discovering the Fouta in Tunisia, this traditional square piece of light cotton, so practical to use at the beach. With 4 children, aged 2 to 11, nothing beats it!
Juggling between motherhood and her entrepreneurship, BoYa becomes a distributor of this elegant, multi-purpose and customisable piece of fabric which soon becomes a fashionable hit in Europe! This marks the beginning of a long family adventure with the support of Mr BoYa and the little ones!

Boya develops strong ties with Tunisian artisans who work with the highest quality cotton

Throughout new horizons, Mr BoYa’s travels take us to Singapore in 2011 and allow us to add the Kikoy and the Ikat towel to our collection. The online shop soon launches in the Summer of 2012 and reaches individuals, professionals and hotels.
Please note that we can customise all items with your company logo.

Bring ancestral traditions back to life

Every country’s craftmanship represents its identity throughout the world. We combine savoir-faire and design to revive these ancestral textiles. Similarly for the Wax fabric from Africa, we like to combine it with modern material for our cushion covers and give a colourful twist to our homes. We also use this beautiful fabric to enhance our look with our collection of handy pouches that make a trendy clutch bag or perfect make-up bag.

From the Tropics to the Atlantic, each new destination is for us a gateway to discover new know-hows, and this allows us to recycle these sustainable techniques into new designs and ideas for the home (cushion covers, tablecloths, throws, picnic blankets, bags, pouches) and the beach (towel, poncho, waterproof pouches and more).

BoYa Supporter

Ethical textile is the core of BoYa’s beliefs

Traditional textile techniques tell the story of artisans who created them and help us understand the culture they live in. We found appropriate to socially support several charities and associations from countries we found ourselves living in.

BoYa textiles

BoYa handpicks each fabric, and each tells a story


Fabric sourced in Tunisia

Fouta is a piece of thin woven loincloth that is originally worn wrapped around the waist to go to the hammam, especially in Northern Africa.

The Hammam sheet is known in Tunisia as a “fouta”. Woven in cotton fabric of the highest quality, the Fouta is made by expert-weavers, and the fringes are handmade by their wives. There are different types of weaving: the traditional fouta has a flat weaving and is the iconic BoYa fouta. The honeycomb woven fouta offers higher absorption whilst having all the advantages of the flat woven fouta. Looking to diversify its range, the fouta offers more and more colours and sizes, and integrates a silver, gold or copper lurex thread: our Chic collection. Then came the fouta Chevron and the fouta Diamond which can be used are picnic blankets and made with thicker 100% pure woven cotton, the high-end range of our collection! Chic and practical, the fouta finds its use day-to-day outdoors but also indoors, used in turn as a beach or bathroom towel, a tablecloth, a sarong or a throw!


Tissu sourced in Kenya, then India

The kikoy comes from Kenya and means loincloth.
This traditional Swhahili fabric was originally worn by fishermen. It is now lined with a very thin terry layer and has a small handy closed pocket that makes a perfect hiding place.


Tissu sourced in India

Ikat is a dye and weaving process. The pattern is created by first dyeing the weft thread in a all the colours that will feature on the final piece, in a very precise way. During the weaving process, all the elements of the pattern are then created by the parts of the thread that are side by side in the appropriate colour.


Tissu sourced in Senegal and Ivory Coast

Wax is a cotton fabric, printed on both sides thanks to a waxing process, from which it derives its name. Although wax fabric is strongly linked to Africa, its origins could be Indonesian. The most complexe action during the waxing process is to apply the hot liquid wax onto the cotton fabric which has to be evenly coated on both sides in order to protect the colours and keep the radiance of the dye, in the same quality, process which is inspired by the Indonesian Batik.
The wax patterns are very diverse. In Africa, they actually form a proper language for women.
BoYa uses two different qualities of wax, which explains the difference in price between Wax item. and Superwax items.

The Beach Towel

The Throw

The Tablecloth

The Accessory

Care and quality

The more you wash the fouta, the more supple and absorbant it becomes

The colour does not run if you machine wash your fouta at 30° and it gets dry very quickly. We advise you to wash your fouta three times before using its first use.
Please note that any small variation in size and colour are not considered defective but are a mark of authenticity, each item being truly unique.

Shopping cart


No products in the cart.

Hit Enter to search or Esc key to close